01
STRATEGIZE
Figure out the audience, the offer, the channel and what should happen next.
MELVIN MAYA
I build brands, audiences, businesses and media projects — usually with a camera, a keyboard, a strategy deck, or all three open at once.
Marketing leader. Content creator. Photographer. Filmmaker. Web builder. Founder. Music maker. Paranormal investigator. The job title changes. The through-line is turning ideas into things people can actually see, use, watch, hear and remember.
- Marketing Leader
- Creator / Filmmaker
- Founder / Builder
- Music + Paranormal
Current Mode
Strategy by day. Building the next thing after hours.THE THROUGH-LINE
I’m not trying to fit into one box. I’m interested in how all the boxes connect.
Marketing taught me how to find the audience. Photography and video taught me how to earn their attention. SEO and web taught me how to build places they can discover. Entrepreneurship taught me how to connect all of it to something sustainable.
That is the point of this site: not a résumé, not a link dump, and definitely not MySpace 2.0. It’s a map of the different worlds I work in — and the skills that keep showing up in all of them.
MY OPERATING SYSTEM
Four modes. Same brain.
Instead of fake percentage bars that say “Photoshop 93%,” this is how the work actually breaks down.
02
BUILD
Turn the plan into websites, systems, workflows and real digital properties.
03
CREATE
Make the thing people actually see, hear, watch and remember.
04
PUBLISH
Package the work for the platforms where audiences already spend their time.
THE ECOSYSTEM
A career is one thing. A universe is more interesting.
Some are businesses. Some are media brands. Some are creative experiments that got way out of hand.
MMTHE HUB
MEDIA NETWORKCoffee X MediaThe umbrella: digital properties, content systems, creators, analytics and new verticals.
PARANORMALGhost TexasCo-founder, investigator, filmmaker and storyteller chasing evidence across Texas.
EDITORIALParanormal UnknownStories, strange history and the unexplained — rebuilt as a modern media property.
TRAVELTravel With MelvinCruises, road trips, travel video and the occasional invitation to come along.
APPARELTexas Thread TheoryMerchandise, brand experiments and creative products rooted in Texas.
MUSICBeets n Bangers
A music project where AI, production, visual identity and distribution collide.
PROFESSIONALTrava Health + 10Rx
Director of Marketing: growth, brand, paid media, content and digital strategy.
ALSO IN THE ORBIT: MODE DIGITAL MEDIA · HOUSTON FOOD FANATICS · MMP STUDIOS · ALL ABOUT THE LIFE · MORE IN DEVELOPMENT
EVIDENCE, NOT BUZZWORDS
Built over time. Used in the real world.
20+
Years working across marketing, business development, content, digital media and audience growth — long enough to remember when “social media strategy” meant figuring out Friendster.
10.63M+Lifetime views on the main Melvin Maya YouTube channel.
Camera → CampaignHands-on creative work and executive-level marketing live in the same toolkit.
Idea → LaunchBrand naming, web, SEO, content, operations and distribution — not just the pitch deck.
YouTube subscribers26.7K
Instagram followers7,651
Facebook followers2,000
X followers1,239
TikTok followers189
YouTube videos976
CXM audience snapshot · YouTube Aug 27, 2026 · other tracked socials Aug 28, 2026
THE TOOLKIT
Useful because it overlaps.
The interesting part isn’t any single skill. It’s being able to move from strategy to execution without losing the thread.
Growth + Strategy 01 / 03
Digital Marketingdaily
SEO / Searchdeep
Paid Mediadaily
Analytics + Reportingdaily
Brand Developmentdeep
Audience Strategydeep
Creative Production 02 / 03
Photographydeep
Videographydeep
Premiere Prodeep
Photoshopdeep
Audio / Podcastworking
Creative Directiondaily
Build + Distribution 03 / 03
Web Developmentdeep
WordPress + Next.jsactive
Automation + AIactive
YouTubedeep
Social Platformsdeep
Content Systemsactive
NOW
Marketing leadership + building the ecosystem
Leading growth and marketing work professionally while expanding Coffee X Media, media properties, creative projects and new ventures.
CREATOR ERA
Camera, YouTube, brands and owned media
Photography grew into video, editing, YouTube, podcasting, websites and a network of content brands — each one teaching a different part of audience building.
DIGITAL ERA
SEO, social and websites moved to the center
Digital stopped being an add-on and became the operating layer for marketing: search, social, content, analytics, websites and conversion.
2002
The long version starts here
Business development, marketing and the early social web — before “creator economy” was a phrase and before everyone had a camera in their pocket.
ENOUGH ABOUT THE TABS
Have an idea worth building?
I’m always interested in smart projects, unusual collaborations, creative problems and conversations with people who are actually trying to make something happen.
No street address. No phone number. Just the places I actually use.